Consumer Perception on Hero Moto Corp

A carry on consumer wisdom towards HERO MotoCorp bikes and later on sales servings provided in Chennai metropolis A Project proposal (Submitted by R. Sethuraman, Roll No 0906MBA0547 Reg No 68210250011) 1. 1 PRIMARY OBJECTIVES * To give out consumer cognizance towards champ Honda motor bikes * To get feed bear on what consumer expects from hitman Honda * To analyze consumer perception towards go offered by Hero Honda and writ of execution of the motor cycle. 1. 2 SECONDARY OBJECTIVES To analyze the acquire ratio of the various products by guest and to identify the top rated products/bikes and which of the service satisfies them. * To identify the various features of bikes those are pass judgment by most of the customers while buying the two wheelers. * To get the statistics on expiation ratio of the customers on the hero Honda products and services who owns hero Honda bikes. 1. 3 NEED OF THE news report Nowadays two wheelers become genuinely important thing which is v ery cheery vehicle in highly employment cities resembling Chennai.So many leading companies are there in this field like tvs, bajaj, yamaha, and etc, but Hero Honda / Hero moto bay window is one of the most successful green light for past 25 years. The theater describes how this match is differing from other providers and why people go for it. Also it brings the various statistic results on the buying ratio. 1. 4 FRAME WORK OF information ANALYSIS TOOLS Data analysis is seen to be series of distinct action * design data analysis goals. * State speculation about data measurement * delimitate the hypothesis Choose the appropriate statistical test * Determine the significant aim and decision rules. * Calculate the test statistics * conform to the critical value of the test statistics from the statistical table. * Draw necessary inferences. 1. 5 DELIVERABLES * The study helps to understand the level of awareness and perception of the customers towards Hero Honda bikes. * It also provides the information associate to the source of awareness and the factors that influence the customer decision making, which is very useful for the Hero motocorp to capture the market.